Paid Social Campaigns for Meta, LinkedIn, and TikTok
Social Media Ads Focused on Leads, Sales, and ROAS
We plan, launch, and optimize paid social campaigns that connect strong creative with accurate tracking. From B2B lead generation on LinkedIn to consumer acquisition on Meta and TikTok, we focus on outcomes your team can measure.
What's Included
How We Deliver Results
Platform and Audience Strategy
We choose the right platform mix, campaign objective, and audience approach based on your business model, offer, budget, and sales cycle rather than forcing every brand into the same paid social formula.
Creative Concepts and Testing Framework
Paid social performance depends heavily on creative quality. We develop hooks, angles, formats, and test plans that give campaigns multiple chances to find a strong message-market fit.
Tracking, Pixels, and Attribution Setup
We configure the measurement layer needed to understand performance more accurately, including pixels, conversion events, UTMs, and platform integrations that support better optimization decisions.
Full-Funnel Campaign Structure
We build campaigns for the stage of awareness your audience is in. That can include prospecting, retargeting, warm-audience nurture, and offer-specific flows designed to move people closer to action.
Retargeting and Lead Quality Improvement
Not every click should be treated equally. We use remarketing, exclusion logic, and better form or landing page alignment to reduce wasted spend and improve lead quality over time.
Budget Management and Ongoing Reporting
We monitor cost efficiency, creative fatigue, lead quality, and conversion patterns so spend can move toward the audiences, ads, and offers that are earning the best results.
Our Process
How We Get You Results
Offer, Audience, and Channel Planning
We clarify the business goal, define the offer, and choose the platform and audience structure that best fit the campaign.
Creative Development and Setup
We prepare the ad concepts, copy, creative variations, landing page alignment, and tracking setup needed for launch.
Campaign Launch and Early Validation
We launch the campaign, monitor event quality, check early performance signals, and confirm that spend is being directed correctly.
Testing, Optimization, and Scaling
We review results, compare creative and audience performance, cut waste, and scale the parts of the account that are producing the strongest outcomes.
Why Feo Digital
Why Our Paid Social Approach Is Built for Performance
We do not treat paid social as a vanity channel. The goal is not more likes. The goal is clearer targeting, stronger creative, better attribution, and campaigns that can produce measurable business outcomes.
Creative and Media Buying in One Strategy
Strong targeting cannot rescue weak creative. We connect offer positioning, creative testing, landing page experience, and optimization decisions instead of treating them as separate silos.
Lead Quality Over Vanity Metrics
We care about whether campaigns produce qualified conversations, customers, and revenue. Engagement can be useful, but it is not treated as success unless it supports the real business goal.
More Reliable Attribution
Better event setup and clearer conversion definitions help your team understand what is actually working instead of guessing based on partial platform data.
Controlled Scaling Process
Once a campaign shows signs of product-channel fit, we scale carefully by looking at creative wear-out, audience saturation, lead quality, and profitability, not just spend volume.
FAQ
Frequently Asked Questions
Which social media platform is best for my business?
It depends on your audience, buying cycle, creative format, and offer. LinkedIn is often effective for B2B targeting, while Meta gives strong flexibility across many B2C and lead generation campaigns. TikTok can work well when short-form creative and audience fit are strong. The right answer comes from your goal, not from platform popularity alone.
Do you produce the ad creatives (images and videos) in-house?
Yes. We can help with creative direction, messaging, static assets, short-form video concepts, and variation testing. If you already have internal designers or raw footage, we can also work with those assets instead of starting from scratch.
How much ad budget do we need to start?
There is no universal number because budget needs depend on your audience size, industry costs, sales cycle, and campaign goal. What matters is having enough budget to generate usable learning data. We can help set expectations based on your target market and conversion economics.
How quickly can paid social campaigns produce useful data?
That depends on budget, traffic volume, and conversion rates, but paid social usually generates learning signals faster than SEO. Early performance data may arrive quickly, while reliable optimization decisions take more time because enough conversions are needed to compare audiences, creatives, and offers with confidence.
Can you work with our existing landing pages or website?
Yes. We can use your current website if it is suitable, and we can also recommend page improvements when the destination experience is hurting conversion rate. Paid social performance is often shaped as much by the page after the click as by the ad itself.
Do you manage both B2B lead generation and ecommerce campaigns?
Yes. The structure differs, but we work across both models. B2B campaigns usually require tighter audience qualification and longer conversion paths, while ecommerce campaigns often depend more heavily on product feeds, creative rotation, remarketing, and purchase-focused measurement.
What is the difference between boosting a post and running a proper ad campaign?
Boosting is a simplified way to add spend behind an existing post, but it offers less control over targeting, testing, attribution, and campaign structure. Proper campaigns are built around a defined objective, conversion setup, audience logic, and optimization plan.
Ready to Get Started?
Tell us about your goals and we will build a custom strategy for your business — no commitment required.
No credit card required · Free consultation