Conversion- & ROI-Driven Pay-Per-Click (PPC) Management
Data-Driven Google Ads Campaign Management & Optimization
We convert your ad spend into profitable revenue. We configure and manage high-performing Search, Performance Max, Shopping, and Remarketing campaigns designed to maximize your return.
What's Included
How We Deliver Results
Advanced Conversion Tracking & GA4 Integration
We establish bulletproof data sync between Google Analytics 4, GTM, and Google Ads. We track phone calls, form completions, and offline conversions to properly train Google's bidding algorithms.
Strategic Campaign Architecture & SKAGs
Applying modern structures like Hagakure or tightly themed ad groups, we maximize the relevance between keywords and ad copies. This boosts your Quality Score and lowers your average cost-per-click (CPC).
Continuous Negative Keyword Management
To prevent ad budget waste on irrelevant search terms, we audit search query reports daily and proactively add negative keywords to exclude non-converting traffic.
Performance Max & Shopping Feed Optimization
We optimize your Google Merchant Center product feeds, enhancing titles, descriptions, and custom labels so Google's AI serves your products to high-intent shoppers.
Ad Copy A/B Testing & Landing Page Alignment
We test multiple headlines, descriptions, and CTA variations to improve click-through rates (CTR). We also audit the landing page experience to elevate conversion rates (CVR).
Smart Bidding & Strategic Budget Allocation
We implement and monitor automated bidding strategies (tCPA, tROAS). We dynamically shift budgets toward top-performing locations, hours, devices, and audience segments.
Our Process
How We Get You Results
Comprehensive Account Audit
We analyze your historical campaign performance, tracking setups, and quality scores to discover immediate cost-saving opportunities.
Targeting Strategy & Creative Setup
We define keyword lists, design campaign structures, draft persuasive responsive search ads, and establish conversion tracking.
Technical Integration & Launch
We verify all tags via Google Tag Manager, publish the campaigns, and monitor bidding algorithms during the initial learning phase.
Ongoing Optimization & Scale
We refine bid targets, expand negative lists, test new creatives, and allocate budget to scale campaigns with the highest ROAS.
Why Feo Digital
Why Our Google Ads Management Stands Out
We do not set up campaigns and walk away. We monitor your account daily, test new ad formats, and treat your budget like our own.
ROAS & ROI Focused
Our success is measured by your profitability. We focus on increasing your business revenue and lead quality, not just driving cheap clicks.
No Rigid Long-Term Contracts
We work on a month-to-month basis. We retain our clients through transparent results, exceptional communication, and measurable growth.
Full Account Ownership
Your Google Ads account belongs entirely to you. You maintain full admin access, direct billing control, and ownership of all campaign history.
Active Manual Auditing
While we leverage Google's smart bidding, our dedicated specialists review your campaigns manually every day to prevent algorithmic anomalies.
FAQ
Frequently Asked Questions
How much budget do I need to start with Google Ads?
There is no fixed minimum budget, but we generally recommend starting with at least $1,500 to $3,000 per month. This allows the campaign to generate enough click data and conversion signals for Google's machine learning algorithms to optimize effectively. The optimal budget depends heavily on keyword CPCs and competitor activity in your industry.
How quickly will Google Ads start generating leads or sales?
Google Ads delivers immediate visibility. Once your campaigns are set up and approved (which typically takes a few hours), ads begin showing in search results and driving traffic. You can secure your first conversions on day one. However, it takes about 2 to 4 weeks of continuous optimization to stabilize performance and lower cost-per-acquisition (CPA).
How are your agency fees structured, and who pays for the ad spend?
Your ad spend is paid directly to Google via a credit card linked to your Google Ads account; Google bills you directly for clicks. Our agency fee is separate and covers strategy, setup, continuous optimization, copywriting, and monthly reporting. We bill our fee monthly, structured either as a flat retainer or a percentage of ad spend, depending on complexity.
Can you manage or restructure our existing Google Ads account?
Yes. We prefer taking over existing accounts when available because the historical conversion data and quality scores are highly valuable. We run a deep audit of your account history, clean up outdated structures, fix faulty conversion tracking, and build our new campaigns alongside your legacy data to preserve performance signals.
What is Google Ads Quality Score, and why does it matter?
Quality Score is Google's rating (from 1 to 10) of the quality and relevance of your keywords, ads, and landing pages. A higher Quality Score lowers your cost-per-click (CPC) and improves your ad position. We optimize this by matching search terms perfectly with ad copy, improving landing page load speeds, and creating high-converting page layouts.
What is a Performance Max (P-Max) campaign and how do you optimize it?
Performance Max is a goal-based campaign type that allows advertisers to access all Google Ads inventory (Search, YouTube, Display, Discover, Gmail, Maps) from a single campaign. We optimize P-Max by configuring robust conversion tracking, refining audience signals with custom intent lists, uploading high-quality creatives, and structuring clean asset groups.
Ready to Get Started?
Tell us about your goals and we will build a custom strategy for your business — no commitment required.
No credit card required · Free consultation